Wednesday, September 2, 2020

Gonorrhea Essays (346 words) - Infectious Causes Of Cancer

Gonorrhea Gonorrhea is an irresistible explicitly transmitted ailment. This illness includes the mucous films of the urogenital tract. Gonorrhea is substantially more clear in guys in light of the fact that they build up an intense release of discharge from the urethra. Scant when it begins, it gets thicker and heavier and causes visit pee. At the point when pee happens, there will be a consuming sensation. On the off chance that the prostate gets tainted, the entry of pee is incompletely deterred. In females the contamination happens in the urethra, the vagina, or the cervix. In spite of the fact that release and disturbance of the vaginal mucous films might be extreme. About few or no early side effects will show up. Gonorrhea is analyzed by recoloring a smear of the release to uncover the microbes. Treatment in the beginning times is typically viable. On the off chance that the malady is untreated in the male, the early manifestations may die down, however the disease may spread to the gonads causing sterility. In the untreated female the contamination for the most part spreads from the cervix into the uterus and fallopian tubes, causing pelvic provocative malady. Extreme torment may happen, or the contamination may remain behind with not many or no side effects. While doing this, it will be step by step harming the cylinders and leaving the lady sterile. In both genders the gonococcus may enter the circulatory system, bringing about joint inflammation, heart irritation, or different infections. Gonorrhea in pregnant ladies might be transmitted to the baby during birth and may, if untreated, cause a genuine eye contamination. Penicillin is usually utilized against gonorrhea, albeit throughout the years an expanding number of penicillin safe strains have been found. Other successful anti-microbials are antibiotic medication, spectinomycin, and the more current ones called cephalosporins. One anti-infection called ceftriaxone can fix straightforward gonorrhea, including diseases impervious to penicillin, with a solitary infusion. Gonorrhea expanded enormously in the U.S. nearly arriving at pestilence extents in youths and youthful grown-ups. In most huge urban communities facilities have been set up where youngsters can get treatment. One of the most troublesome assignments in controlling gonorrhea is finding all ongoing sexual contacts of a contaminated individual so as to forestall additionally spread of the sickness. Human Sexuality

Saturday, August 22, 2020

In Anglo-Saxon Literature And Most Likely In Anglo-Saxon Times, Men We

In Anglo-Saxon writing and in all likelihood in Anglo-Saxon occasions, men were estimated by numerous individuals of similar parts of life that men are estimated by the present norms. Men of that timeframe were atheist, brave, distinction chasing and a large portion of all, fearless. Everybody was looking for these characteristics and they accomplished them by finishing brave deeds, withstanding unforgiving conditions and they cherished beating the chances. These characteristics despite everything live on in us. Beowulf not just murdered an unnerving beast, the beast's mom and furthermore slaughtered a gigantic mythical beast as well, accomplishing acclaim and indicating realms how much quality, mental fortitude and courage he had. It likewise appeared that saints of that time needed to gloat about their deeds to different realms and towns. Securing such characteristics lead to bragging. Individuals love to flaunt when they have beat the chances and have indicated the world their sel f discipline. Flaunting when flushed is still existent is all aspects of the world like it was a piece of the Anglo-Saxons culture. In Beowulf, when Beowulf welcomes Hrothgar, he says, Hail, Hrothgar! I am brother and thane of Hygelac. In my childhood I have set about many fearless deeds (*) How frequently have you acquainted yourself with somebody and state, When I was more youthful, I achieved numerous incredible things? It wasn't sufficient for a man to show only his kin of his achievements, he needed to make it know for everyone's viewing pleasure. The equivalent can be said about our us today. On the off chance that somebody has procured bunches of cash through his achievements; he/she tells everybody by purchasing costly vehicles, houses, adornments and so forth to express their prosperity. In the Wanderer, the creator says, Men excited for respect cover distress somewhere down in their bosom. (Vagabond, lines 16 and 17) In most Anglo Saxon literaure, this macho is available. The drifter additionally states, No man is living....to whom I completely open my heart. (Drifter, lines 10 he will bear away my bloodyt

Pamela The Way She Lives

There are a variety of bits of work planned for abiding upon human excellencies and those which censure those and show how individuals may carry on. Perusing Pamela by Samuel Richardson is conceivable to make an end that the novel is the guide planned for indicating the world that living in the remorseless and corrupt world it is conceivable to stay virginal in any event, when it appears that there is no another exit plan. Publicizing We will compose a custom article test on Pamela: The Way She Lives explicitly for you for just $16.05 $11/page Learn More The book ought to be utilized as a guide for youth who live in the advanced world and don't consider their future lives. It is imperative to peruse such books as they help consider some specific topics associated with virgin, pride and partiality. The fundamental thought of the novel is to show the courageous woman sentiments and feelings, to communicate her own disposition and contemplations. The book is written in a type of letters from Pamela to her folks which causes the peruser to comprehend the contemplations of the courageous woman better and more profound. Letters are utilized as the dairy as composing those a young lady can't send them to her folks and she doesn't know whether she will have the option to do it or not. Such books must be composed as being introduced in the forma of the letters from the primary character, the perusing gives off an impression of being as the thought of the dairy of an individual, as something taboo and accordingly all the more fascinating and energizing. Perusing journals of others causes individuals to feel recognized about the private existence of others. Abiding upon the principle thought of the letters is it essential to weight on the ethical questions of a lady. She comprehends that her conduct must be solid and she ought not submit to the master’s want, yet she likewise feels that it is solid for her not to comply. Nonetheless, having perused the novel up to the end, I was happy to see that Pamela figured out how to stay firm in her choice and the marriage she figured out how to reach was the affirmation that individuals ought to consistently attempt to follow their wants. Nonetheless, investigating Pamela by Samuel Richardson with Moll Flanders by Defoe, it is conceivable to look into two lives totally unique and inverse. Moll Flanders, aside from Pamela, was a whore, she was in prison, she needed to ransack, at the end of the day, she did all the things and activities which appeared to be improper for Pamela. All things considered, the inquiry shows up, regardless of whether these ladies were upbeat? The end appears glaringly evident. Every one of the heroics was happy with the life and was glad during a positive time of life and every one of them endured. Everybody ought to pick their life positions basing on their inward contemplations and firm articulations. The instances of these two books show that individuals can live as they ne ed, however toward the finish of their lives they get what they deserve.Advertising Looking for article on english writing? How about we check whether we can support you! Get your first paper with 15% OFF Learn More Therefore, Pamela by Samuel Richardson and Moll Flanders by Defoe might be utilized as the aides for the individuals who show up in the circumstance of strain and decision. At the point when individuals need to conclude whether to be temped for the individual profit or stay firm, they are to peruse these two books. With respect to me, individuals ought to follow their inward want and tune in to their internal contemplations which were concerned them from youth. This paper on Pamela: The Way She Lives was composed and put together by client Brooklynn K. to help you with your own investigations. You are allowed to utilize it for research and reference purposes so as to compose your own paper; be that as it may, you should refer to it likewise. You can give your paper here.

Friday, August 21, 2020

Cell Phone Effects Essay

Presentation: Introduction about utilizing cell phones in the current Thesis: Using cell phones in the present is a well known for all ages and there are numerous points of interest to client. I. Contention or motivation to help †Mobile telephones is helpful specialized device. †Good component of cell phone †Mobile telephones no constrained about time II. Contention against †Negative solid impacts †The impact on youngsters †Mobile telephone and driving †The impact on the social Invalidation: Mobile telephones are a need in day by day life. Human must be use in convey. End: Using cell phone is well known in the present and there are essential to human as though it’s past of life. Human must utilized it for correspondence. From a decent element, human can utilize numerous points of interest from cell phone. At present, cell phones are well known for everybody in our general public. Cell phones are normal offices for all ages. They can be utilized to correspondence between two people or multiple people all over and without fail. Thus, cell phones are significant hardware for individuals these days. Also, cell phones have numerous hindrances. To have great wellbeing and live joyfully in our general public, we ought not utilize cell phones. The most significant favorable position of utilizing cell phones is that cell phones are helpful specialized devices that we can use to speak with our companions. Also, you can convey cell phones wherever by keeping them in shopping packs and school sacks since cell phones are little and simple to convey. Moreover, cell phones have a great deal of good capacities, for example, cameras, music players, radio, the Internet, games, word references, sound recorders, video players, adding machines, map, bluetooth gadgets, notes, schedules and so forth. Conversely, cell phones have numerous hindrances. The first is they have impacts to our†¦

Event Management Essay Example | Topics and Well Written Essays - 2250 words

Monday, June 29, 2020

Research a brand that recently faced a crisis - 275 Words

Research a brand that recently faced a crisis (Case Study Sample) Content: Uber: A Brand in Crisis (Your Name) (Course) (Instructor) (Date) Uber Technologies Inc. is an American multinational online ride sharing company headquartered in San Francisco, California.It provides and operates the taxi hailing app-Uber mobile- which allows riders with smart phones and need taxi services to submit a taxi request to Uber and they are automatically connected to the Uber driver nearest to the customer. The company does not own taxis but independent contractors registered to the Uber mobile app as drivers use their own cars. The Uber app automatically calculates the fare price and charges the customer’s credit card and then transfers the payment to the driver. The Uber service is popular because it is cheaper compared to that of traditional taxis. The company currently operates in over 66 countries and 507 cities worldwide. Uber is a recognizable brand all over the world, and has registered rapid growth since its inceptio n in 2009. Uber’s Crisis However, of late Uber has been mired in crisis. It has been facing a number of legal and regulatory, social, and technical problems in several countries like the US, France, Germany, Spain, UK, and Kenya. Its legality has been challenged and the taxi drivers in these countries have accused Uber taxis of undercutting them in pricing and thus driving them out of business.Further, the traditional taxi operators allege that Uber does not hire professional drivers and this has led to the infiltration of the business by criminals as evidenced by accusations of rapes of customers in India (2014) and Michigan (2016). These reasons have at times triggered violent protests against the Uber brand in such cities as Madrid, London, Paris, Budapest, and Nairobi. Although the crisis facing Uber far from over owes to the fact that government authorities in a number of countries have tended to side with the traditional taxi companies and taxi lobbies, U ber has not handled some of the past crisis adequately, and it has to do it differently if it wants to succeed in its marketing strategy. For instance, in the case of the February 2016 Michigan horror where an Uber driver went on a shooting spree killing six people and injuring two others Uber knew of the driver’s activities. Although crisis management experts insisted that Uber handled that particular crisis properly, there are indications that it was negligent to some extent. Had Uber been serious about its public image and customer care, it would have long discharged the culprit after initial customer complaints.Furthermore; it would have put in place stringent background checks for its prospective drivers to avoid such incidences. References Daniels Fund Ethics Initiative. (n.d.).Uber Technologies Inc: Managing Opportunities and Challe...

Wednesday, May 27, 2020

Martin Luther And The Protestant Reformation - Free Essay Example

Martin Luther was born in Eisleben in November fourteen eighty three. He was born into a wealthy family. He was a German monk who began the Protestant Reformation in the sixteenth century, and became one of the most influential and controversial figures in Christian history. Luther questioned f the basic foundations of Roman Catholicism, and his followers split from the Roman Catholic Church to begin the Protestant Church. Martin Luthers parents, Hans and Margarethe Luther, were peasants. However Hans had some success as a miner, and in fourteen-eighty four the family moved from Eisleben to nearby Mansfeld, where Hans had mines. Hans Luther knew that mining was a tough business and wanted his son to have better than he did: He wanted him to become a lawyer. At age seven, Martin Luther went to school in Mansfield. At fourteen Martin Luther went north to Magdeburg, where he continued going to school. In fourteen-ninety eight, he returned to Eisleben and enrolled in school. He was studying grammar, rhetoric and logic. He later compared this experience to purgatory and hell. In fifteen-eighteen, Martin Luther entered the University of Erfurt, where he received a Master of Arts degree in grammar, logic, rhetoric and metaphysics. At this time, it seemed he was on his way to becoming a lawyer. On October thirty-first in the year fifteen seventeen Martin Luther nailed his ninety five theses on the church of All Saints. With this act he declared war upon the roman catholic church. He protested the pope, and the selling of indulgences.   The Roman Catholic was furious and sought to silence the Reformers.   Luthers main problem with the catholic church was Indulgences, which would lessen the impact of, or pardon, a person from his or her sins. In theory, indulgences were given to persons   by the church on the contingency that the recipient carried out some form of good work or other specified acts. In practice, indulgences could be bought. This practice was heavily abused by the church, when they began relying upon their sales of indulgences   as a way of gaining money, especially to pay for expensive building projects.   When Martin Luther went to visit Italy, Pope Leo X posted new indulgences for the funding of the reconstruction of the Basilica of St. Peter in Rome. This enraged Luther that popes were so open in asking the public to literally pay for their sins in return for a clear conscience.   I also disagree with indulgences. No one can be fully rid of their sin. Some religions believe that you have to repent to their God or gods to be forgiven and must turn away from this sin or sins. The soul is not under Caesars power, he wrote. He can neither teach nor guide it, neither kill it nor make it alive. This breakaway was monumental for new religious revolutions. With this other forms of religion began to sprout. Eventually, new churches rose from the Reformation, forming four major sects of Protestantism: Luthers followers started the Lutheran Church, Calvins followers started the Reformed Church, John Knoxs followers started the Presbyterian Church in Scotland using Calvinistic doctrine, and, later on, Reformers in England started the Anglican Church. Luthers revolt inspired other religious leaders in cities outside of Germany; Strasbourg, Geneva, Basel, and Lucca. In Zrich Huldrych Zwingli, a Swiss leader of the Reformation, persuaded the city council and a large part of the population to accept a full program for the strict observance of the Gospel. Priestly celibacy was done away with. Baptism and the Eucharist,the Christian ceremony commemorating the Last Supper, in which bread and wine are consecrated and consumed. were still celebrated as sacraments, but the belief that during the Mass the bread and wine actually turned into the body and blood of Christ was abandoned. In Zurich Huldrych Zwinglis view, the Eucharist became a symbolic ceremony in remembrance of Christs sacrifice. Sacred music was prohibited, and paintings in churches were destroyed. An armada of preachers was chosen to go out into the city and foment this rebellious new way of teaching. The Church eventually acted to stop the act of rebellion . In October fifteen-eighteen, at a meeting with Cardinal Thomas Cajetan in Augsburg, Martin Luther was ordered to recant his ninety-five theses by the authority of the pope. Luther said he would not recant unless scripture proved him wrong. He went on, stating he did not consider that the papacy had the authority to interpret scripture. The meeting ended in a screaming and his excommunication from the Church.

Tuesday, May 19, 2020

Food Ethics Should Environmentalists Oppose Genetically...

I will argue that environmentalists should not oppose genetically modified foods. Genetically modified foods or GMOs (genetically-modified organisms) are crop plants that are modified in a laboratory to enhance desired traits, to offer greater yields, to improve pest and disease resistance, to increase nutrition, or to boost tolerance to temperature extremes, drought, and salinity (The Hutchinson Encyclopedia with Atlas and Weather Guide). This controversial concept has been debated among environmental activists, public interest groups, and other scientists and government officials since GMOs were introduced in 1996. However, genetic engineering has enormous potential benefits that society cannot ignore now or in the future. First,†¦show more content†¦Therefore, to â€Å"conserve forests, habitats and biodiversity, it is necessary to ensure that future food requirements come only from cropland currently in use†, which can be achieved with an increased use of GMOs globally (ISAAA). An objection to this argument is that some environmentalists oppose GMOs, arguing that genetically modified foods have a negative environmental impact, especially for agricultural practices. For example, they contend that the modified genes created by genetic engineering can spread through pollen to other non-GMO plants outside of their intended cultivation area. â€Å"If a GMO is herbicide-tolerant,† some environmentalists believe this characteristic can spread to other plants with the possibility of creating â€Å"super-weeds† which will be difficult to suppress (Thompson 213). Others argue that widespread use of GMOs can lead to a reduction in the biodiversity of plants and insects. As more and more GMOs are used, the genetic diversity of other similar plants may be lost, as conventional and organic seeds are no longer used for agricultural practices (Gertsberg). It is debated that the â€Å"toxins produced to kill insects in GMOs can also kill ‘non-targ et species,’ which are insects we may not want to kill†, such as monarch butterflies, leading to a loss in biodiversity (Thompson 213). Conversely, overreliance on a single pesticide can lead to the development of resistant â€Å"super-bugs† which also hurts the environment.Show MoreRelatedGenetic Engineers Are People Who Alter The Deoxyribose1781 Words   |  8 Pagesinsecticides that are sprayed on select produce has reduced as a result of genetic engineers’ processes. Genetically modified foods pose increasing benefits on the environment and economy, while continuously facing opposition from religious peoples and interest groups. The motivation for this research is based on Danny Hakim’s Oct 26, 2016’s article, â€Å"Doubts About the Promised Bounty of Genetically Modified Crops.† His article, published in The New York Times, questions whether or not agricultural innovationRead MoreEthics, Public Health, And Environmental Safety3018 Words   |  13 PagesStates and around the globe. With the advent of genetic engineering and the adoption of transgenic crops, a new set of questions regarding ethics, public health, and environmental safety has grown from a theoretical concern to one that must be considered as genetic engineering plays an increasingly large role in our everyday lives. As genetically modified (GM) food has entered the marketplace, these ethical questions have fallen not just to scientists but to the public at large, and the issue has grownRead MoreInternational Management67196 Words   |  269 Pagesthroughout the book, accentuating the experiential relevance of the straightforward content. As always, we emphasize a balance of research and application. In particular for the new eighth edition we have incorporated important new content in the areas of ethics and social responsibility, offshoring and outsourcing, the emergence of social media as a means of transacting business around the world, management practices in and for emerging and developing countries, and other important developments in the internationalRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesin quantity was also a transformatio n in quality. Migrations were inseparable from unprecedented urbanization and population growth, the expansion of industrial production and global markets, the spread of wage labor, the growth and extraction of food and resources to feed those workers, the revolution of transportation technologies, and the accompanying creation of an international system of nation states, borders, and population management techniques. Cities were the epicenter of this worldRead MoreDeveloping Management Skills404131 Words   |  1617 Pages 2002, 1998 Pearson Education, Inc., publishing as Prentice Hall, One Lake Street, Upper Saddle River, New Jersey 07458. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material

Saturday, May 16, 2020

Crime Control Model And The Due Process Model - 1327 Words

There are two models of the criminal process. The two model of the criminal process are the crime control model and the due process model. Both of these models are bring used in the criminal justice system. The two models give understanding to the values of the criminal law with that in mind these two modes are not absolute. Herbert Packer articulates the values of the criminal justice process between due process which is emphasis on the right of an individual and crime control model sees the regulation of criminal conduct as the most important function of the criminal process. Crime control model is more conservative in viewing crime and in the other hand Due process model is a more liberal way of viewing crime. The models have very opposite approaches to the criminal justice system. The crime control model views the person as guilty until proven innocent while the due process model views the person as innocent until proven guilty and looks at all the steps the police and procreato rs do so the person gets a fair trial. Crime control model is focus on the reduction of crime and in a way to keep control, in other words repression of crime is the most important factor in the crime control model. Order is a necessary condition for a free society. Another factor that Herber Packer talks about the Crime control model is the focus should be one the victims’ rights rather than the defendants’ rights. Also, crime control model tends to put power on to police andShow MoreRelatedThe Crime Control Model And The Due Process Model2122 Words   |  9 PagesHerbert Packer, a Stanford University law professor, developed two models of the criminal justice system (CJS) in the United States, the crime control model and the due process model. This has now been implemented and applied to the CJS of England and Wales and there are several examples of due process and crime control measures which this CJS is made up of. The due process model relies on the underlying principle that an individual cannot be deprived of liberty, property, or even life without appropriateRead MoreCrime Control Model And The Due Process Model903 Words   |  4 Pagesin America has two main models, the crime control model and the due process model. There has been several debates on which model is the most effective in combating crime in America. Crime control model emphasizes on crime reduction by increasing prosecution powers (Hung-En, 2006). On the other hand, the due process model of crime control aims at increasing the people’s rights and liberty and limiting governmental powers. Unlike the due process model, the crime control model believes in with an increaseRead MoreCrime Control Model And Due Process Model1823 Words   |  8 PagesThe Crime Control Model and the Due Process Model are very important parts of our criminal justice system. Without both of these models in our system it throws things off balance and causes a lot of problems. Over the past many years our Criminal Justice System has changed and with these changes we have found better ways of keeping our system balanced. In order for our system to continue to stay in balance then the Crime Control Model and Due Process Model need to be used together. The Crime ControlRead MoreCrime Control Model Vs. Due Process Model Essay1614 Words   |  7 Pagesindividual whom commit crime the crime control model vs. due process model. There has been an ongoing intense debate over which criminal process works best for the United States and its citizens. Should individuals be given the right to be innocent until proven guilty? Or should individuals be placed in jail before being convicted of the crime? Should individual’s rights be thrown out as soon as they are assumed guilty of a crime? Or should individuals keep their rights regardless of a crime committed? AnotherRead MoreThe Crime Control Model and the due Process Model in The Brothel Boy 576 Words   |  3 Pagesare two main models in the criminal process, the crime control model and the due process model. The crime control model focuses on repression of crime in a speedy and conclusive way. The use of â€Å"presumptions of guilt† speeds the process up because very litt le evidence is needed against the suspect for them to be considered guilty. In this model, it is believed the laws should be stricter, the police force should be increased, and the sentences should be more intense. The due process model has more stepsRead MoreDue Process Model versus Crime Control Model Essay834 Words   |  4 Pagestypes of models that are found in the English criminal justice system. These are the crime control model and the due process model. They vary in their characteristics and are considered to take divergent objectives. Basing on their evident differences, one of them is actually considered being more effective than the other if the new wave and rate of crime being witnessed in the society is anything to go by. This paper therefore seeks to identify some of the differences between these models and pointRead MoreThe Consensus, Crime Control, and Due Process Models Essay1630 Words   |  7 Pagesconsists of models and theories that often contradict one anoth er. Of these models are the crime control model, the due process, model, the consensus model and the conflict model. In this paper these models are evaluated and defined, as well as each entity in the criminal justice systems role within each model. Policing, corrections and the court system all subscribe to each model in some way and in a hurried manner in cases that dictate such a response. As described by Erik Luna in the Models of CriminalRead MoreEssay about Comparing the Due Process and Crime Control Model860 Words   |  4 Pagesbetween due process, and crime control model, as well as assessing which one is more effective with stopping crime in today’s world. One of the first things we need to look at is, what is the due process model? It is a model in which there is the assumption that every effort needs to be done to ensure that an innocent person is not convicted of a crime. It adheres to the belief of strict evidence, which means to show beyond a reasonable doubt that the person actually committed the crime, and theRead MoreDue Process1391 Words   |  6 PagesDue Process And Crime Control Models Criminology Essay ukessays.com /essays/criminology/due-process-and-crime-control-models-criminology-essay.php Due Process The basis of the due process model is formal structure. When used correctly, the due process model protects the rights of suspects accused of various crimes. The due process model reduces many errors that occur during the investigation, arrest, evidence gathering, and trial. Due process does not support much of the evidence that is usedRead MoreCriminal Procedure Essay1419 Words   |  6 PagesThe due process and crime control models, both created by Stanford University law professor Herbert Packer, represents two opposing method of principles functioning within criminal justice system. Although the models describe the important facets of the politics and practice of criminal justice, both have been criticized since presented by Packer in 1964. Presently both models are acknowledged as imperfect standards to explain the politics and law of criminal justice. The crime control ideal represents

Wednesday, May 6, 2020

Analysis Of The Book The Cat - 1339 Words

A gunshot stirred the sleeping cat, jerking him awake. His unpleasant dream, filled him with horror as he recalled the smell of burning firewood, boiling water, and the cruel laughter. His senses came back to him as he found himself hanging from a log, upside down, his legs tied together. Battered and bruised, the cat tried to remember why he was hanging on a piece of wood. As the cat’s memory came back slowly, he remembered himself fighting men, trying to escape their firm grip. One of the big men lifted his oversized fist and connected it to the cat’s hind legs. The feline shrieked in agony as the pain shot up towards his body, and he fell into an unknown darkness. He frowned as he tried to remember what had happened before the hunters came, but his mind was utterly blank. The cat blinked twice, finally taking in his surroundings. Two men came towards the cat and lifted him over to an open space. The cat looked below him and saw some wood. The men walked away, leaving the cat alone by himself. He closed his eyes; his throbbing legs were becoming numb and he started to feel a sense of dread, as he realized what would happen to him. The feline twitched as a stick prodded his bruised body. An old man stood over the cat, grinning from ear to ear. The cat shuddered at the sight; the man wore rags and looked as if he had never taken a bath in his life. His stench could be smelled from miles away, and it angered the hanging cat. All of a sudden, the ancient man untied theShow MoreRelatedAnalysis Of The Book Cats Cradle 875 Words   |  4 PagesCats Cradle is surfaced around science fiction, religion, and society while keeping a steady sense of humor. The overwhelming theme that I was able to easily relate to, was the biblical connection that was present throughout the novel; specifically, the Book of Ecclesiastes. Along with the sense of humor, the style of writing helped make it easy for any audience to read, understand, and follow. Most importantly it allowed for connections to be easily made. While the book may be encompassed aroundRead MoreAnalysis Of The Book Cat Crosses The Couryard 1411 Words   |  6 Pagesnot attack like this. They did not hunt like this. Not without orders. And not without one one the ends of their leashes. Time slowed down and sped up all at once, the world slowing while Aermun accelerated, suspended in the blackness of his soul. Cat Crosses the Couryard. His posture was lax, arrogant almost, sword loosely held in front of him and body straight. He felt Caitrin leap away from him, and his void shook; he knew she would last if she was channeling, but the familiar shhck! of a daggerRead MoreAnalysis Of The Book Vegan Cat Food 3717 Words   |  15 PagesVegan Cat Food The Ultimate Guide to Your Cats Health The book is written to offer beneficial information on vegan foods for cats. Consequently, the contents of the book are meant for educational purposes and not as a professional advice on the subject discussed. While a lot of research from a wide array of sources has been used to produce this book, the author and the publisher shall not assume liability of any kind with respect to any loss or damaged caused by the use of the content of thisRead MoreAnalysis Of The Book Clairvoyance Killed The Cat 2922 Words   |  12 Pages Clairvoyance Killed The Cat All I remember from the past was the blue sky and bright yellow sun. I had never seen it of course but my grandmother always told me stories. Stories about how everyone lived a carefree existence. About how the world was a bright and beautiful place compared to now. Now was nothing like the past. An evil ruler took over, killed a bunch of people, and now here we all were. A dystopian future where hatred was the only emotion and curiosity got you murdered. The sayingRead MoreAnalysis Of The Book The Cat Of The Hat By Shel Silverstein1931 Words   |  8 Pagesto read the very first books they hold are picture books that are usually accompanied with a rhyming sentence or two below. Seeing a picture and then being able to connect it with words is a fundamental tool that allows for children to understand what they are reading at a young age. Many authors, some famous, have been able to capture the attention of young readers by making the words in their stories rhyme. Dr. Seuss wrote some of the most notable young children’s books that most if not all includeRead MoreShort Essays in The Great Cat Massacre by Darnton638 Words   |  3 PagesThe Great Cat Massacre Although the title of this book strikes the reader as unusual it begins to make complete sense once it is read. This book is a series of short essays by Darnton. The second section, which is titled â€Å"Workers Revolt: The great Cat Massacre of the Rue Saint-Sà ©rverin† brings the reader directly into the views of the working class during the 1700s in France. This style of writing allows situations to be viewed through the lens of those who are experiencing it, making for a moreRead MoreAn Analysis of Ernest Hemingways Cat in the Rain922 Words   |  4 PagesAn Analysis of Ernest Hemingways Cat in The Rain In his frictional story, â€Å"Cat in the Rain,† Ernest Hemingway sets the scene for his fiction in a hotel room in Italy on a rainy day. On the first reading of this short story it can be easily interpreted as a wife nagging her husband, who is lying in bed preoccupied reading a book. The young married American’s being in a foreign country on business or pleasure, (Hemingway does not say) one would expect that the expression of love would be moreRead MoreEvaluation Of A Checklist Assessment1538 Words   |  7 Pages2014, p. 31). The interactionist perspective also focuses on a child’s sociocultural interaction. The teacher is reading a book aloud to children. She is engaging in conversation with children as she reads aloud to them. The children communicate back to her by answering questions and she is having them participate in using hand and leg gestures to demonstrate parts of the book she is reading. Social interaction plays a big role in this theory. The te acher is demonstrating that by reading aloud toRead MoreSymbolism And Origin Is The Cheshire Cat702 Words   |  3 Pagescharacter within the story that critics are unsure of his symbolism and origin is the Cheshire Cat. In the story the Cheshire Cat is a mysterious character. He appeared when he choose to and disappeared a moment later. He had an odd sense of a personality, but spoke to Alice using wise words and thoughts. â€Å"It is not 100% clear why Carroll named this character ‘Cheshire Cat’. â€Å"To grin like a Cheshire Cat† was a common phrase in Carroll’s day. Its origin is unknown, but it may have originated from aRead MoreA Report On The Self Study Process899 Words   |  4 Pagesthe self-study report in Blackboard, please share the feedback with your group. The NEASC self-study process was a perfect example of qualitative research. For the report, you conducted interviews, made direct observations, and conducted a document analysis. These s kills will serve you well when you become an administrator. The quality of your school will directly correlate with your ability to qualitatively analyze curriculum, instruction, assessment and school programming, identify areas for improvement

The Importance of Entrepreneurship and Small Business in a...

Entrepreneurship Report List of contents: 1 Introduction 2 Definition of enterprise, entrepreneurship and intrapreneurship 3 Skills, attributes and behaviours of entrepreneurs 4 The importance of enterprise, entrepreneurship and small business in the context of the wider economy as well as the individual or team. 5 Stages necessary to evaluate a new business idea 7 Summary and recommendations 8 List of references Introduction This essay is about entrepreneurship. The world is changing and the role of the individual has become increasingly more important, with individual entrepreneurship becoming more and more necessary for economic success. Definition of enterprise, entrepreneurship and intrapreneurship Entrepreneurship is the process of creating something new with value by devoting the necessary time and effort, assuming the accompanying financial, psychic and social risks and receiving the resulting rewards of monetary and personal satisfaction and independence. Enterprise describes a readiness to act boldly to get something started,. Enterprise Another meaning of enterprise is a business venture, like a frozen yogurt enterprise. It requires a lot of determination, hard work and the steady belief that people will love your yogurt. People will say you show extraordinary enterprise for your willingness to take on such a challenging project, meaning you have initiative and drive.Show MoreRelatedOpportunities And Threats Of Entrepreneurship1483 Words   |  6 PagesOrganizations worldwide are facing new opportunities and threats caused by several mutative forces, including â€Å"technological disruption, fluctuating economies or demographical changes† (Toma et al., 2014). Entrepreneurship has gradually gone into the view of the public, as well as scholars, in order to tackle the changing forces (Castaà ±o et al., 2015; Toma et al., 2014). It may positively influence on economic growth due to the entrepreneurial activities it causes. Thu s, scholars have shown increasingRead MoreEntrepreneurial Education : The Education System ( Gibb Price, 2014 ) Essay1333 Words   |  6 Pagesdifferent approaches in ensuring the effectiveness of the education system (Gibb Price, 2014). These different approaches taken is to ensure the effectiveness and efficiencies of the outcome of entrepreneurial education in achieving its argued importance (Fayolle, 2007). Over time, continuous arguments had arisen among scholars pertaining to the contribution of entrepreneurial education towards influencing students to become entrepreneurs. For instance, the studies of Adelaja (2015), Lourenà §o,Read MoreSocial Entrepreneurship2389 Words   |  10 PagesWhat is social entrepreneurship? The animation is made to explain the concept of social entrepreneurship to the general public and raise awareness of the importance of this type of business.... Social entrepreneurship  is the attempt to draw upon business techniques to find solutions to social problems.This concept may be applied to a variety of organizations with different sizes, aims, and beliefs. Conventional  entrepreneurs  typically measure performance in profit and return, but social entrepreneursRead MoreAre Female Entrepreneurs Still Considered A Minority Male Dominated Fashion Industry?2167 Words   |  9 Pagesentrepreneurs while male entrepreneurs are considered the dominant force in entrepreneurship. However, does this theory hold true in the female liberated world of fashion? After discovering the pioneering works of Natalie Massenet (creator of Net-A-Porter) in the world of luxury online retailing, this has opened the window of curiosity as to how females are such prominent figures yet are branded as minorities in entrepreneurship. In an industry which reaches and affects a vast number of consumers onRead MoreEntrepreneurship Education: A Comparison of Canada and Sweden from the 1980’s to Present Day3077 Words   |  13 PagesEntrepreneurship Education: A Comparison of Canada and Sweden from the 1980’s to Present Day. Research Question What is the comparison of entrepreneurship and the state of educating entrepreneurs between the countries of Canada and Sweden and the effects on entrepreneurial levels and successes within the specific timeframe of the 1980’s to present day? Entrepreneurship is one of the main foundations of many countries economies historically and it plays just as crucial of a role in the presentRead More24 - Innovation, Entrepreneurship and Clusters in Latin America6491 Words   |  26 PagesReceived November 11, 2008 / Accepted December 12, 2008 J. Technol. Manag. Innov. 2008,Volume 3, Issue 3 Innovation, Entrepreneurship and Clusters in Latin America Natural Resource – Implication and Future Challenges Tomas Gabriel Bas (1), Ernesto Amoros (2), Martin Kunc (3) Abstract The natural resources play a very important role in the economy of the Latin America countries, but follow the classical models of resource exploitation and scale do not add much more value to the productsRead MoreSocial Entrepreneurship1768 Words   |  8 PagesAssess the importance of social entrepreneurship in the local context. 1.0 Definition of Social Entrepreneurship A social entrepreneur identifies and solves social problems on a large scale. Just as business entrepreneurs create and transform whole industries, social entrepreneurs act as the change agents for society, seizing opportunities others miss in order to improve systems, invent and disseminate new approaches and advance sustainable solutions that create social value. Unlike traditionalRead MoreDescribe the Important Internet Properties That Affect Marketing and the Fundamental Changes the Internet Has Brought to Marketing.1157 Words   |  5 Pagespassed on and shared. This encourages communication for businesses in a supply chain. 2. Internet encourages global reach - regardless of location, the internet is accessible to all. Businesses can be conducted globally easier while encourages worldwide partnership and products distribution even better than before. 3. Internet works as network externality – target markets are being reached easily and faster with automated communication. 4. Internet is a time moderator – time is a valuable essenceRead MoreRural Entrepreneurship-Opportunities and Challenges3604 Words   |  15 Pages RURAL ENTREPRENEURSHIP IN INDIA OPPORTUNITIES AND CHALLENGES Abstract The rural population constitutes a major segment in India. The livelihood strategies of this vast segment depend primarily on agriculture and allied activities. Growth in this agriculture sector has shown a declining trend during the last one decade. This has made a huge impact on the domestic production, employment, etc. These problems can be tackled, to a certain extent, by developing entrepreneurship in Rural IndiaRead MoreEconomic And Social Development Efforts Has Benefited Women As Much As They Have Benefited Men Essay2552 Words   |  11 Pagesis for this reason that women in Kenya have for quite a long time now been encouraged to undertake businesses. Entrepreneurship is increasingly recognized as an important driver of economic growth, productivity, innovation and employment and it is widely accepted as a key aspect of economic dynamism. Transforming ideas into economic opportunities is the main concept of entrepreneurship. History shows that economic progress has been sign ificantly advanced by pragmatic people who are entrepreneurial

Foundation of Business Law

Question: Discuss about theFoundation of Business Law. Answer: Issue Whether Derrick and Carmelo have established a valid contract between themselves? The same has to be evaluated considering two basic elements of the contract, that is, consideration and legal intention of the parties. Relevant Law When people intents to make a valid contact then there are few ingredients that are required for its formation. A contract is formed when an offer (intention of an offeror to carry out some performance or in action) is undertaken which is duly accepted (when the intention of the offeror is approved by a offeree) by competition parties (offeror and offeree). (The LawHandBook, 2016) However, in the present given task in order to determine the contractual relationship between Derrick and Carmelo, it is important to understand two more essential elements. They are consideration and legal intent of the parties. The offeror and the offeree are the parties who make a contract between them. The promises which are exchanged by them should not be gratuitous in nature but must be made between the parties in support of some kind of gain or benefit which in the law of contract is called consideration. For example, in Dunton v Dunton (1892), Mr Dunton agreed to pay his wife provide she behave in sober manner. It was held that to behave in sober manner is a good consideration and thus Mr Dunton must pay his wife. So, a consideration is basically something which is of sufficient value to support the promises though it may not be adequate in nature and is held in Chappell v Nestle (1960), wherein wrappers were considered as sufficient consideration . (Lawskool, 2016) Also, a valid consideration only exists when it is supporting the promises which are of future or present transactions. Any benefits which hold up promises of past are invalid and is held in Roscorla v Thomas (1842), the promise which was desired by the party (that the horse must be sound) does not hold any support and is thus not enforceable. The only consideration that was provided was for that the horse must be sold. (Moles Bangia, 1998) Also, it is important to submit that whenever some extra consideration is added in any pre existing promises amid the parties, then, the new consideration must be such which supports some extra benefit. If the extra consideration is supporting those promises which are to be performed regardless of any new support, then, such extra consideration is not enforceable upon the parties and is held in Lampleigh v Braithwait (1615). (McKendrick Liu, 2015) Another element that is very necessary so that the promises that are exchanged amid the parties are enforceable is the intention of the parties to the contract. When the parties make promises to each other then the intention of the parties must be legal in nature and not domestic. The intention is legal when while making promises the parties wish to inflict their promises in the court of law. In commercial contract the legal intention is normally found. But, an intention is not legal when the parties when make promises does not inflict their promises in the court of law. In Rose and Frank Co v Crompton [1923] though the parties are principal-agent of each other but the relationship was not held with legal intent. In family/domestic arena the presence of legal intent is normally not found (Balfour v Balfour (1919). But, the basic rule of the presence if legal intention is not hard and fast and legal intention can be proved in domestic relationship by laying down proof in support of the same Jones v Padavatton (1969). Similarly, at times there is no legal intention when the contract is made between commercial parties. So every exchange of promises between the parties has to be looked into individually in order to determine whether there is presence if legal int ention or not. (J Clark, 2016) After, analyzing the basic legal principles that guide the relationship of an offeror and an offeree. The same is now applied to the given facts and circumstances in order to prove whether Derrick and Carmelo have established a valid contract between themselves especially after considering consideration and legal intention of the parties. Application of Law Carmelo, cousin of Derrick, has made a request to him to place a seat on the NBA for an event in June 2016. Derrick promised to check the availability and then respond with an email. Through an email, Derrick makes an offer of one place left on the NBA wherein he will be provided with a premium travel/accommodation at a price of $25,000. He further submitted that he can keep the offer open till tomorrow (till business hours). He submits that an acceptance in the form of text or an email will be appropriate. But, in response to the offer, Carmelo only offered him $20,000 and the rest he submits can be recovered against the services he has offered as an accountant (filling of personal/business tax returns). Derrick approves of the offer of Carmelo but asks Carmelo to deposit the amount in his bank. Now, it is submitted that the relationship amid the parties is of family relations, but, they do intent to abide by their promises from the very fact that Derrick has asked Carmelo to deposit the money in his bank in order to protect his interest. But, the consideration which is provided by Carmelo was not valid in law. As he has provided the benefit for an action of past nature and that to the same has been moved from the promisee and not the promisor and hence is invalid. So, there is lack of consideration to support the promises that are made amid the parties. Conclusion Thus, though there is legal intention to support the promises which are made between derrick and Carmelo, but the consideration is invalid in law so there is no contract between the parties. Issue There are two basic issues that are required to be analyzed in the given scenario. The same are: To evaluate the elements that are required for the formation of an agreement are established in order to make a valid contract amid Derrick and Carmelo? If a valid contract between the parties is formed, then, Carmelo has any right to persuade Derrick so that he gave premium accommodation and travel to him? Relevant Law Now, both these issues that are raised are evaluated on a basic presumption the two most important elements which are needed for any contract formation, that is, consideration and legal intention of the parties are present in given situation. Now, as already submitted that when people intents to make a valid contact then there are few ingredients that are required for its formation. A contract is formed when an offer (intention of an offeror to carry out some performance or in action) is undertaken which is duly accepted (when the intention of the offeror is approved by a offeree) by competition parties (offeror and offeree). (The LawHandBook, 2016) To make an agreement the two basic requirements are offer and acceptance. This agreement when combined with intention and consideration results in the formation of a contract. Thus, these two elements, that is, offer and acceptance are defines and understood herein below:- First element in the formation of agreement OFFER When one party, called an offeror, exchange promises with another party, called offeree, then, an offer is said to be made (Carlill v Carbolic Smoke Ball Co (1893) wherein the company has made an offer with clear terms and conditions which an expectation of approval. The promise which is exchanged by an offeror is basically the intention of an offeror which he expects from an offeree to be performed. An offer can be made in many forms, such as, verbal, written, electronic, etc. Whenever any offer is made then it must reach in the knowledge of the offeree to consider the same as valid. Second element in the formation of agreement ACCEPTANCE As soon an offer is received and brought to the knowledge of the offeree then it is the duty of the offeree either to confirm to the same or to deny the same. When the same is confirmed then it is acceptance in the eyes of law. This acceptance should reach to the knowledge of the offeror to make it valid in law (R v Clarke(1927) But, the acceptance which is made by an offeree should be such which matches with the terms of the offer. There should not be any deviation in the terms of the acceptance and offer to make them valid and binding. However, if the offeree while making the acceptance brings some variations in the offer, then, the approval of the offeree is not valid in nature and this action of the offeree is called counter offer in law (Hyde v Wrench[1840] wherein instead of accepting the offer the offeree has made a counter offer nullifying the offer. Counter offer implies that the original offer which is made by the parties is nullified when a counter offer is made and the only offer which is then valid is counter offer only. The offeree who has made the counter offer is the new offeror and the original offeree is then called the offeror who may then agree or disagree with the same. The parties who are making the offer and the acceptance must also be of sound mind and must also be major in order to make a valid contract. Thus, All the contract elements, that is, agreement, capacity of the parties, consideration and legal intention makes a valid contract in law. Application of Law Now, the legal principles is applied in order understand whether all contractual elements are met between Derrick and Carmelo. However, the discussion is analyzed on the presumption that consideration and legal intention amid the parties are already met. As already submitted, that Carmelo, cousin of Derrick, has made a request to him to place a seat on the NBA for an event in June 2016. Derrick promised to check the availability and then respond with an email. Derrick offered his services @ 25,000. But, the offer made by Derrick is not accepted and a counter offer was made by Carmelo @ $20,000. At this point, it is submitted, that the offer made by Derrick is nullified by the counter offer which is made by Carmelo. So, now the offer which is valid is the one which is made by Carmelo of $20,000. Carmelo is the new offeror and Derrick is the new offeree. The offer of Carmelo is approved by Derrick on the terms specified by Carmelo. So , an offer was approved by acceptance by capable parties with legal intent and consideration. So, a contract is made between them. But, if Derrick is not able to fulfill his promises, then there is breach of contract. So, Carmelo can only sue Derrick but cannot compel him to give premium accommodation and travel to him. Conclusion Thus, a valid contract is made between Derrick and Carmelo. However, Carmelo can sue Derrick for damages but cannot force him to provide premium accommodation and travel. Reference List Books/Articles/Journals McKendrik Liu. 2015. Contract Law: Australian Edition. Palgrave Macmillan. Case laws Balfour v Balfour (1919) Chappell v Nestle (1960). Carlill v Carbolic Smoke Ball Co (1893). Dunton v Dunton (1892). Hyde v Wrench[1840] Jones v Padavatton (1969). Lampleigh v Braithwait (1615) Roscorla v Thomas (1842). Rose and Frank Co v Crompton [1923]. R v Clarke(1927) Online Material Clark J (2016) Intention to create legal relations (Online). Available at: https://www.australiancontractlaw.com/law/formation-intention.html. [Accessed on 29th September 2016]. Lawskool. (2016). Contract Law summary (Online). Available at: https://www.lawskool.com.au/content/contract_law_summary_2012_-_sample.pdf. [Accessed on 9th October 2016]. Moles Bangia (1998) Consideration - in Acceptance of Contract (Online). Available at: https://netk.net.au/Contract/04Consideration.asp. [Accessed on 9th October 2016]. The LawHandBook (2016) Essentials elements of a contract (Online). Available at: https://www.lawhandbook.org.au/07_01_02_elements_of_a_contract/. [Accessed on 9th October 2016].

Tuesday, May 5, 2020

Self Evaluation free essay sample

My biggest concern before and during my speech was being within the time limits. I was able to learn many different methods of controlling stress while I was in the Army and there are two I use often: combat breathing and status recognition. Combat breathing is simply measuring your breathes and spacing them evenly. With practice your body will begin to breathe that way all the time. Status recognition is a little harder to explain. The easiest explanation is that humans operate at 4 different levels of stress: green, yellow, red, and black. The goal is to stay in the yellow zone and use your bodies natural stress reactions as a benefit. This method takes many years of practice to fully develop though. The new course knowledge I used was mostly related to using note cards. Ive never been a consistent user of note cards; I prefer having my hands free when I speak. We will write a custom essay sample on Self Evaluation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I tried to use them to outline my speech. I made notes about the different topics I wanted to cover, and under those topics I listed certain facts that might be hard to memorize. I think the best part about my speech was my Introduction. When I was practicing t home I kept picturing myself as a host off TV dating show. I was still trying to come up with an attention grabbing opener, so I thought Id try to work that Joke In. I got a few laughs, so I consider that a success. I Just need to work on my timing and delivery now. The area I need the most Improvement In Is time management and slowing down how fast I speak. I new I was close to the three minute requirement when I practiced at home and I knew I needed to slow down my speech. Next time I present I will try and slow down. Having more Information to talk about will also help to fill the time requirements. Self Evaluation free essay sample Each day I feel it is a struggle for me; however, I will not give up. I’ve come too far. Every day I am learning what is expected of me as a writer. I am learning what to do and what not to do. On my first day of English 102-06 I was kind of nervous. I really did not know what to expect. Especially once I meet my professor he seemed a bit intimidating. However, I still wanted to challenge myself. He gave all of his students the option to drop his class if we were not ready. He mentioned that the work would be intense. I still was interest in taking this class although the said all of this. I thought to myself this should be easy. Since I passed English 101, I thought it couldn’t be any worse. I was in such a surprise. In English 101 you’re doing more essay than anything, which isn’t that hard. We will write a custom essay sample on Self Evaluation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In English 102-06 it’s more of reading texts that you really don’t understand. It is intense but in a good way. Our first week of class we were assigned to write an essay about love and a literature journal. I said to myself, â€Å"What did I just get myself into? I still did the literature journal knowing t was a possibility that I had done it wrong. Of course I did it wrong, but at least I tried. In my first essay, I made many mistakes. One of my biggest mistakes was that I did not use the proper format, which is MLA format. My professor gave us resources to help us with the formatting however, I did not use them. Secondly I procrastinated which is the worst thing you can ever do. I am fully aware of my errors and I know what I need to do to fulfill the next task given to me. As a writer I am strong in some areas. I can come up with a great thesis statement. I try to organize and explain what I am going to write about, and try to make the reader want to read my writing. Although my first essay was a bit choppy and disorganized, I understand what I did wrong. I tried my hardest but it isn’t enough. I have many weaknesses as a writer. I need to use more transition swords so the reader can have a better understanding of what I am writing about. I also need to use the proper format that my professor tells me to use. If I can’t figure this out, I need to seek help. I need to learn how to brain storm more. Finally, I need to stop procrastinating and give myself more than enough time to complete my work to the best of my ability. Every day is a working progress that I am working on. On the other hand, I enjoy my English 102-06 course. My professor is amazing! When I leave class I say I actually learned something and he makes me want to learn. I learned how to express my own life experiences through stories that I am reading and new vocabulary words. My attendance to class is not an issue. I have only missed one of class day so far, and I make every effort to make it to class on time. However, as for my midterm grade I can never argue about any grade I earn. I feel as though I will pass this class with a good grade. I am learning as long as I do what is expected of me I will be fine I have come too far just to give up. I know what I need to work on and if that means seeking help at the tutorial center, then I will get all the help that is available to me. I never blame my life issues or what I signed up for on anyone. I knew what I was getting myself into. At time I do slack and it’s not easy, but I try not to allow that to discourage me. Each day I make a sacrifice that I am willing to make. At times I do want to give up but, I cannot because I have a daughter whose future depends on me. I know the rewards at the end will be great and things will get better. I just have to keep pushing forward. I do not want people to ever feel pity for me. Nor do I want people to doubt that I can do this. I know what I have to do to become a better writer. I have goals and I will accomplish them. Giving up is not an option. I will not fail my daughter.

Thursday, April 16, 2020

Jane Eyre By Charlotte Bronte (1816 - 1855) Essays -

Jane Eyre by Charlotte Bronte (1816 - 1855) Jane Eyre by Charlotte Bronte (1816 - 1855) Type of Work: Psychological romance Setting Northern England; 1800s Principal Characters Jane Eyre, an orphan girl Mrs. Reed, Jane's aunt, and mistress of Gateshead Hall Edward Rochester, the once-handsome owner of Thornfield Manor St. John Rivers, a young clergyman Story Overveiw Orphaned at birth, Jane Eyre was left to live at Gateshead Hall Manor with her aunt-in-law, Mrs. Reed. Jane remained at the estate for ten years, subjected to hard work, mistreatment, and fixed hatred. After a difficult childhood, the shy, petite Jane was sent to Lowood School, a semi-charitable institution for girls. She excelled at Lowood and over the years advanced from pupil to teacher. Then she left Lowood to become the governess of a little girl, Adele, the ward of one Mr. Edward Rochester, stern, middle-aged master of Thornfield Manor. At Thornfield, Jane was comfortable with life - what with the grand old house, its well-stocked and silent library, her private room, the garden with its many chestnut, oak and thorn trees, it was a veritable palace. Mr. Rochester was a princely and heroic master, and, despite his ireful frown and brusque, moody manner, Jane felt at ease in his presence. Rochester confided that Adele was not his own child but the daughter of a Parisian dancer who had deserted her in his care. Still, even with this forthright confession, Jane sensed that there was something Rochester was hiding. Off and on, Jane heard bizarre, mysterious sounds at Thornfield. She finally discovered that Rochester kept a strange tenant on the third floor of the mansion. This hermit-like woman, once employed by Rochester - or so he said - often laughed maniacally in the night. And other disturbances soon followed. One evening, after the household had gone to sleep, Jane was aroused by the smell of smoke - to find Mr. Rochester's bed on fire. Only with a great deal of exertion did she manage to extinguish the flames and revive her employer. Some time later, a Mr. Mason from Jamaica arrived for a house party. Shortly after retiring that evening, Jane and the house guests were awakened by the sound of a man screaming for help. Rochester reassured his guests that it was merely a servant's nightmare and persuaded them to return to their rooms. But Jane was obligated to spend the rest of the night caring for Mr. Mason, who had somehow received serious slashes to his arm and shoulder. After hinting that he had obtained these wounds from an attack by a madwoman, he quietly left the house on the next morning. One day Jane was urgently summoned to Gateshead: Mrs. Reed was dying. Upon jane's arrival, Mrs. Reed presented her with a letter from her childless uncle, John Eyre, requesting that Jane come to him in Madeira, as he wished to adopt her. The letter had been delivered three years before, but, because of her dislike for the girl, Mrs. Reed had written John Eyre to inform him that Jane had unfortunately died in an epidemic earlier that year. Adoption by her unclc would have given Jane not only a family but an inheritance - one she still might claim. However, she decided to return to Thornfield. One night, in the garden at Thornfield, Mr. Rochester proposed marriage - and Jane accepted. She excitedly wrote to her Uncle John to tell him the news. But one month later, on the morning of her wedding day, Jane was startled from sleep by a repulsive, snarling old wot-nan in a long, white dress and fondling Jane's veil. Before bounding out the door, the wretch shredded the veil. Jane's groom comforted his shaken bride; and Jane calmed herself and prepared for the i-narriage. The ceremony was near its end; the clergyman had just uttered the words, "Wilt thou have this woman for thy wedded wife?" when a voice suddenly broke in: "The marriage cannot go on. I declare the existence of an impediment." When asked for the facts, this man - a lawyer - produced a document proving that Rochester had married one Bertha Mason in Jamaica some fifteen years earlier. Mr. Mason, the mysteriously wounded house guest, stood as witness to the fact that Bertha was still alive and living at Thoriifield. At last Rochester stepped forward and acknowledged that the accusation was true, but that his wife had gone mad; in fact, she came from a family of idiots and maniacs for three generations back. Rochester further maintained that this early wedding had been arranged by his father and brother in hopes that he would marry into a fortune. The groom-to-be next

Tuesday, April 14, 2020

Narrative Essay Topics For Grade 7

Narrative Essay Topics For Grade 7If you are having a difficult time coming up with narrative essay topics for grades 7, then you should be looking into what is more of a challenge for you. It takes quite a bit of experience and hard work to come up with a topic that students will like.The one thing that has always impressed me about my peers is their ability to write. It does not matter what they are writing about; whether it is about how hot the weather is in Washington D.C., or about how many people have died in the Paris terrorist attacks. What makes them stand out is that they know how to write a story. The more creative they can get in terms of their narrative, the better off they will be when it comes to writing an essay.For example, one of my classmates came to me and said she wanted to write a final for her English paper. She told me that she had a specific question about it and that she knew that she wanted to write an essay on this topic.At first, I was very hesitant to sa y anything because I did not want to discourage her from doing well in her grade. However, once I thought about it, I realized that I could not think of any narrative essays for grades 7 that she would enjoy.Now, I did not say that she should not be excited to take her essay to school for the grade. The point I am trying to make is that she needed to be excited about the topic in order for her to put forth the effort and work needed to write an essay that she was really proud of. This is something that most students do not do, even when it is a great topic for the grade.For grade 7 writing projects, it is important to realize that no topic is too small for your students to enjoy. Itis also important to remember that every writer starts as a blank slate. That is why it is important to give them some direction when it comes to choosing topics for their writing projects.One of the best ways to find the narrative essay topics for grades 7 that they will enjoy is to go online and search for writing prompts. This way, they can be guided in their choice of topic.Another way to get into the writing groove is to join a writing group that is dedicated to discussing writing projects. They can be a great resource to keep the writer in check. It is also helpful to be around other writers who can offer tips and advice.

Friday, March 13, 2020

buy custom Cup Cake Business Plan essay

buy custom Cup Cake Business Plan essay As already mentioned a business plan must have certain peculiar items and must be executed in the right manner. In order to develop a good plan, it is important to do enough research of the industry. This could be sometimes expensive considering that one could only depend on research from survey companies which comes at a price. In addition, a new person may not know what is relevant or not in terms of the information gathered. That should not however deter us from coming up with a plan considering its significance in the business world. Let us now look at how to come up with a plan for our cup cake business. Product strategy, points of difference of the product and ideas for new products. Marketing segments Key points of differences of the product to satisfy the segments needs Ideas for specific new products High school students The cakes must take in to account that students like snacking and therefore it should be well balanced. Students are also known to be adventures and therefore the designs should look uniquely different from what is already in the market. The point is that the customer should have so many choices that everyday they will want to try something different. This calls for abundant creativity. The entrepreneur should develop new designs and products such as pastries in order to give the young adults many choices. Look for different designs on the internet as well as in books Lower school childen Children like sweet things and therefore this must be put into consideration. Different shapes of cakes would also fit children. These could include shapes of dolls, toy cars and toy airplanes. The entrepreneur should also consider introducing new items such as cookies. Some children carry snacks to school and this would come in hardy. Grown ups (Adults) Adults would prefer something healthy not necessarily with much sweetness. This would help them cope with their busy schedules where some of them have no time for a meal like lunch. The entrepreneur can consider delivering to homes and offices for orders made or even to new customers. This would enhance customer relation thereby increasing sales. Special diet people Customers in this section will require cakes made with certain specific ingredients according to their condition. For instance, a person suffering from diabetes will need cakes made with little or no sugar. Other sweeteners could be used instead. There is also the case of people who are allergic to different things such as gluten and nuts. (Kerin, Hartley Rudelius 2008) The availability of certain specific customers is what will dictate the classification one needs to come up with. If for instance it is realized that a customer with a certain allergy keeps on asking whether cakes with or without a certain ingredient is available, the entrepreneur should plan to make them available. Stage in product life cycle, marketing mix,, branding and packaging strategies. This product (cup cake) is at the market introduction stage where customers must be provoked to try it and demand has to be created (Kerin, Hartley Rudelius 2008). The sales volume could be low thereby making little profit. This means that strategies have to be put in place to create awareness, demand and thus improve sales. The market mix which comprises of product, price, promotion and distribution, must be well integrated to maximize profits and keep expenditure within reasonable limits (Day, 1981). As we continue developing our plan, it is of paramount importance to look into how we do our branding and packaging. Our cakes must establish an identity in the market. Once we have the final product ready, we must make it look attractive to prospective customers especially considering that it is new in the market. The brand should be packed in a well designed and finished packaging that draws the attention of customers on the first glance. Beautiful and bright colors should be used in order to make it stand out of other such products. Since branding and packaging will influence a customer either negatively or positively, we must ensure that we create a lasting impressive image (Capozzi, 2011). In conclusion, business planning and proper execution plays a significant role in the success of any investment. In order to end up with a lasting and progressing cup cake business we need to organize the production, branding and packaging which makes marketing easier and the product is enabled to realize sales within a rational budget. The product life cycle management is also important so that relevant steps are taken in each stage. At the market introduction stage, where our cup cake is starting off requires proper market mixing to realize profits in good time. Buy custom Cup Cake Business Plan essay

Tuesday, February 25, 2020

Human Resource Management Information Information Systems Personal Statement

Human Resource Management Information Information Systems - Personal Statement Example During the dark days, any available job posting could be filled be anyone, this was due to the fact that; no special skills were required because technology had not advanced at that time. The main implication that various HR department have been going through includes, trying to keep up with the changing demand of labour skill that is changing at a high rate. Also, many companies have not included human resources as part of their strategies; rather they have incorporated technology in their strategies. HRIS, standards for human resources information system, this is a system where employee, statistics are kept in a data base. The information that is captured by HRIS includes; grade, history salary and education information. HRIS, Is basically a system where data and information of the employees in a company is captured and kept in a controlled manner This is software developed for the purpose of hr day to day running of the department. HR software have helped in streaming operations, improvement of relation in various department and finally removing barriers both vertically and horizontal in any organization set up. Hr software coordinates all the activities with accuracy and error

Sunday, February 9, 2020

Anaylize the Development of a story- To Build a Fire, by Jack London Essay

Anaylize the Development of a story- To Build a Fire, by Jack London - Essay Example A Chechaquo traveler starts his journey for Henderson Creek in the Yukon Territory of Alaska under the temperature of fifty degrees below zero (London, p.104-105). He begins his journey to meet his friends at an old claim with his native husky dog although; he had been advised not to travel alone in Klondike in such an extreme weather of minus fifty degree at Sulphur creek. The author has devised this pattern at the beginning to acknowledge his readers about the association of human determination verses fate. As nature impacts immensely on the plans of a man and throughout his life the destiny remains like an oasis for him. Thus, the author has depicted the zeal of a man for accomplishments and life along with his struggle to survive even in the worst case scenario. This story is about a one day journey probably few hours after 9 am. The unknown traveler observes the extremity of weather by spitting and his spit is frozen in the mid air before it lands on the snow covered ground. His nose and cheeks are frozen and he expects frost bite, if he did not warm them. He travels with determination in an unknown zone despite of the cold to reach his destiny leaving the main trail and carefully avoiding the soft patches of the creek. The author has demonstrated amorality and responsibility in the later part of the story. He has woven the storyline in such a fashion to furnish his naturalist inclinations and to show the human planning, thinking and action process as inevitable to fate’s or nature’s decisions. Therefore, man even with his vigilant planning and meticulous decisions cannot avoid or forgo the misery destined for him. Extreme cold weather is the antagonist of the story; thus, the author has developed acceptance in the readers to expect the worst from the nature without being judgmental about it. Around twelve O’clock he sat down to eat his lunch but to his horror his fingers, toes

Thursday, January 30, 2020

Systems of Social Stratification Essay Example for Free

Systems of Social Stratification Essay The caste, the class and the colour-bar are among the systems of social stratification. The main aim of this essay is to compare and contrast these systems as well as indicating their advantages and disadvantages to development. The essay begins with defining the key terms which include comparing, contrasting and development. It further goes on to define as well as explain social stratification itself, the caste, the class and the colour-bar systems respectively. The essay further talks about the advantages and disadvantages of these systems of social stratification and how they affect development. Lastly but not the least comes the conclusion of the essay. The term â€Å"comparing† can be defined as the way of coming up or finding out the similarities between two or more items. On the other hand, the term â€Å"contrasting† means finding out some differences between two or more items. However, the term development refers to the act or process of bringing positive change or improvement. It also referred as a multi-dimensional improvement in people’s well-being at all levels. Social stratification on the other hand is defined as a system by which society ranks categories of people in a hierarchy. The caste is the system in which people are categorised in a fixed arrangement of strata from the most to the least privileged, with a persons position determined unalterably at birth. However, class system is a system of categorising people which is based on individual achievement depending on their social and economic statuses. The colour-bar system on the other hand is the system in which involve inequalities between people and they are categorised on account of their skin colour or race (Giddens 2006). According to Joan Ferranti (1982), there are four fundamental principles of stratification: firstly, Social stratification is a characteristic of society and not just due to individual differences. Secondly, Social stratification persists over generations yet most societies allow some sort of social mobility or changes in peoples position. Social mobility may be upward, downward, or horizontal. This means that social mobility may increase, decrease or remain constant. Thirdly, Social stratification is universal but variable (it changes), and lastly Social stratification involves both inequality and beliefs. Furthermore, social stratification is a trait of society and not simply reflection of individual and it is universal, though it varies from society to society. Ferranti further indicated that Stratification is usually based on three major premises: Power which he described as the ability to impose one’s will on others, Prestige and described it as Horner given to someone by others and Property which he described as forms of wealth. If a person’s or group’s respect is given to know whether that person or group possess or does not possess certain traits, then it will be able to predictable with reasonable accuracy how this person or group is likely to fare in the social hierarchy. He also defined Social Hierarchy as a set of ranked statuses and Social Inequality as some types of people systematically experience advantages in society while other types of people are systematically disadvantaged in the society. This determination is based on who is socially advantaged and who is included among the ranks of the socially disadvantaged and it is on certain characteristics that these individuals possess and how society values or devalues these characteristics. Social stratification affects people’s lives and can be manifested in various ways in society (Ferranti 1982). As articulated in the above statements, social stratification is the system of classifying people in terms of gender, race, social-economic conditions, and many other conditions that affect their lives. Social stratification is divided into six major systems, but this assay concentrate much on explaining three of them as listed above. According to Hindson, D (1987), the caste is a system in which groups are separated from each other on account of religious rules of ritual purity. He indicated that this system has recently been practiced much in India and reflect on the Hindu religious belief where the caste system is more than two thousand years old. According to the Hindu belief, there are four major types of castes: The â€Å"Brahmans† mostly priests and scholars, the â€Å"Kshatriyas† warriors, rulers, and large landholders, the â€Å"Vaishyas† merchants, farmers, and skilled artisans, the â€Å"Shudras† labourers and unskilled artisans, However, there is an additional group called the â€Å"Harijans† Sometimes called untouchables,† they are ranked so low that technically, they are outside the caste system itself. According to Krishnamurti Badriraju (2001), the caste system has many advantages: It helped in the preservation of culture because it was passed on from one generation to another. Preservation of purity; because of its endogamous nature, it permitted marriage within the caste thus preserved purity for each caste. Division of labour; caste system required each individual to do work prescribed for each caste. It promoted co-operation within caste to preserve their culture and protect it from degradation from other caste. Caste system was also responsible for protecting the society from alien cultures. Furthermore, the caste system promoted permanency and continuity such that each caste had a permanent constitution to guide its behaviour and action. The caste system also improved living standards because each caste struggled hard to prosper. Badriraju did not only look at the positive side of the caste system but also looked at its negative side and came up with some disadvantages. The caste system was found to undemocratic. This means that it denied equal opportunity for advancement of people belonging to different castes. There was no mobility among the caste because each individual adopted the occupation prescribed for his/her caste. The caste system also prohibited physical contacts or communication between the Brahmin and the Sudra. Furthermore, the caste system is a class of idlers where Brahmins were well entrenched at the top of the social hierarchy and stopped devoting themselves to study, teaching and started living on alms provided by other castes. This made the low caste people to be oppressed regarding their place of living, movements and other activities and this was against the integrity of the nation. The caste system promoted discrimination by the false sense of superiority and inferiority between the Brahmin and the Sudra. Class system is a form of social stratification in which society tends to divide into classes whose members have different access to resources and power. An economic and cultural rift usually exists between different classes. In the early stages of class stratification, the majority of members in a given society have similar access to wealth and power, with only noticeable members displaying more or less wealth than the rest. As time goes on, the large share of wealth and status can begin to concentrate around a small number of populations. As the members of the community begin to spread out from one another economically, classes are created (Hawley, John Charles 2008). Karl Max saw classes as defined by peoples relationship to the means of production. According to him, the Capitalists (bourgeoisie) are people who own factories and other productive business and the proletariat are people who sell their productive labour to the capitalists. Marxs theory has been enormously influential and his work has been criticized for failing to recognize that a system of unequal ewards may be necessary to motivate people to perform their social roles effectively. According to Marxist theory in a class system, social stratification benefits the rich and powerful at the expense of the poor. Karl Marx also described two other classes, the petite bourgeoisie and the lumpenproletariat. The petite bourgeoisie is a small business class that does not accumulate enough profit as compared to the bourgeoisie, while the lumpenproletariat is a low life part of the proletariat class which include beggars, prostitutes and many others (Gimbutas, Marija 1992). Unlike Karl Marx who defined social classes in terms of ownership of the means of production, Max Weber identified three distinct dimensions of stratification. He argued that social standing consists of three parts or dimensions: class, which he regarded as determined mainly by economic standing or wealth; party, which was equivalent to political power; and status, or social prestige and honour. Following Webers lead, contemporary sociologists often use the broader concept of social-economic status to refer to a persons ranking along several social dimensions, particularly education, occupational prestige, and income. He added on by saying that people had different qualifications and skills on the basis of which they can be differentiated. Wright, E. O. (1997), found the class system to have both advantages and disadvantage: It promoted group solidarity and co-operation between people belonging to the same class, it promoted hard work among the lower class as they strived to be as those the higher class, it also promoted pride on one’s success or achievement through hard working. For example, if a lawyer would be seen to the same as a garbage man and get the same salary, he would feel inferior and think that his hard work was in vein as has the same income with someone who did not spend 18 years in school. On a negative part, wright found the class system to be undemocratic as it denied equal opportunities for advancement of people’s belonging to different groups. Another system of social stratification is the colour-bar system (also known as the race system). Jeremy Seekings (2003) described it as a system which involves inequalities between groups of people by the colour or race of its people. Mainly these inequalities deal with the antagonistic action between the whites and black racial groups. The colour-bar is associated with the apartheid in South Africa where people were categorised in four groups: on top of the hierarchy being the whites (Caucasians) followed by the coloureds, then the Asians (mongoroids) and lastly, the black (negroids). This system is also associated with discrimination and prejudice. Furthermore, the system is characterised by racial segregation where racial or ethnic groups inhabit the same territory but do activities separately also termed as â€Å"mix but not combine†. Similarly to other systems, the colour-bar also promotes solidarity among groups of the same race by the preservation of culture because it passed on from one generation to another. However, the colour-bar system was found to have more disadvantages than advantages because promoted racism, discrimination, prejudice, stereotyping, and ethnocentrism because people in the lowest category could feel to be more inferior. In comparing the three systems of social stratification, it would be found that they have some features in common; at the same time they would be found to have some differences depending on how they occur or practiced. According to how scholars have been describing each of these systems, they all come to a common conclusion of classifying people into different categories, they share the same principles as well as dimension which are: wealth, power and prestige. Although these systems share the same principles and dimensions, it is clear from their descriptions that they vary in the way they are practiced. The caste system is a system in which groups are separated from each other on account of religious rules of ritual purity, and the class system as articulated by Karl Marx is a system where people are classified on account of ownership and non-ownership of the means of production. Furthermore, it is a system where people are classified depending on their social and economic statuses. On the other hand, the colour-bar system as shown by Jeremy Seekings (2003), it is a system which involves inequalities between groups of people by the colour or race of its people. However, this clearly shows that although these systems of social stratification have some similarities, they are different in the actual way they occur. During the Conference on Race in Durban in 2001, Dalit participants made out a strong case that caste discrimination was not different from race discrimination and casteism was no different from racism [United Nations 2001]. The Indian Government rejected this equation, just as it rejected calling Indian forest dwelling communities as ‘indigenous peoples,’ though its own terminology of ‘adivasi’ means exactly that. It has maintained that such classifications are not rigorous enough. The Indian government apparently has forgotten that it was the intervention of the Indian delegation in 1965 that forced the International Convention on the Elimination of all forms of Racial Discrimination [CERD] to include the term ‘descent’ as a factor. It has also been pointed out that in practice racial and caste discrimination coalesce â€Å"be it exclusion, inequality, institutionalised prejudices or discrimination† (Khan 2010). On the other hand, the colour-bar system is different from the class system in many ways: the colour- bar is a closed system of social stratification whereas the class is open. This means that in the colour-bar system there is little or no interaction between people of different colour/race, but people of different classes are free to interact in the class system. Social mobility is restricted in the colour-bar system, and open in the class system. Inequality is based on one’s skin colour in the colour-bar system whereas in the class system, it is based on one’s social and economic status. In the colour-bar system, the lowest race (blacks mostly) are denied development opportunities, whereas in the class system everyone is not hindered but eligible of developing his status. The colour-bar system does not allow marrying outside the race (it is endogamous), and this is what makes it similar to the caste system (John S 1983). John did not only look at the differences between these systems, but he also talked about their similarities by outlining that they both have elements of slavery because in the colour-bar system, the whites exercise absolute control over blacks and in the class system, the owners of the bourgeoisie exercise absolute control over the proletariats. Little do these systems of social stratification contribute to development, Davis and Moore argued that the most difficult jobs in any society are the most necessary and require the highest reward and compensation to sufficiently motivate individuals to fill them. This promotes development as it makes people work hard (mostly academically) in order to acquire those positions. However, this argument has been criticised by many scholar as it only apply to the class system and not the caste and the colour-bar where one cannot change his race (the new york times 2005). Since development comes through hard work, these systems play a vital role in promoting development because those in lower class work hard in order to become like those in higher class. However, this development is limited to the class system because it does not occur at a broader level in the caste and the colour-bar systems but occurs within the particular caste or race. The reason is that no matter how much one succeeds in these two systems, he will remain a black, coloured or Sudra. This can hinder development because a Blackman will feel it is better to remain poor and being looked down by a Whiteman than to succeed while still being laughed at. However, this same applies to the caste system where a Harijan thinks that even if works hard; he will not be as pure as the Brahmin. In summary, it would be concluded that these three systems of social stratification hinder development because they all involve inequalities between groups of people. For as long as these systems promote racism, discrimination, prejudice, stereotyping, and ethnocentrism, development cannot occur because people in the lowest category (such as the blacks, Sudra, harijan, the proletariats and lumpens) would feel to be more inferior and think that they cannot do anything where development is concerned. This analysis can be interpreted in a range of ways as regards the positions in society concerning the classification of people. Looked at one way, almost the whole of society can be considered as ‘a society of classes’. For this reason, Karl Marx advocated the attainment of classless society after the workers overthrow the owners of the means of production from power of which it has not been attained even today.

Wednesday, January 22, 2020

The Futuristic Film, Bladerunner :: Movie Film Essays

The Futuristic Film, Bladerunner In this futuristic film, Harrison Ford is a Bladerunner, a man who by using an eye scanning machine and asking questions can determine if a person is really human or is rather genetically created. In the meantime, three of these non-humans find out they only have a four year lifespan and try to find a way, through foul means more than fair, to extend their lives. This culminates in a rather disturbing fight between the leader of these non-humans and Harrison Ford’s character. When one thinks of a futuristic movie that takes place in New York pictures of flying cars and strange cloths pop into the mind. These are in fact used. In addition to these items however, the city itself is portrayed in a very gloomy light. The very first scene of the movie is an aerial shot of the city at night. The audience can see noting but the outline of buildings and pinpricks of light that are the widows in these buildings. When we get down to street level we see other sources of light such as a digital billboard on the side of a building, car headlights, and light from nearby restaurants, but the overall feel is still dark and dismal. The buildings are all metal and it is constantly raining throughout the movie. Other things used to portray this dingy, dismal feel are open fires and trash in the streets. This feel of the city is contrasted when we go to the office of the man who created these non-humans. The sun is shinning so that we are blinded by it. One almost gets the feel that we are in Egypt because of the sun as well as the fact that the building is open having pillars rather than walls. We also see pyramid like buildings outside. But even this impression is temporary as the creator soon draws down a shade so that the Bladerunner can run his test on the girl. Another interesting portrayal of a building in this movie is the last one where the final battle is fought. It appears to be an abandoned department store as there are many floors and mannequins everywhere. It is literally falling apart, as we see when Harrison Ford crawls through a hole in the ceiling to get to another floor and when the non-human leader punches his head through the wall.

Tuesday, January 14, 2020

The Importance of Acquisition, Conversion, and Retention Tools in Digital Campaigns

To: Sales Director at Playrite From: Marketing Manager at Playrite Subject: Investigation into opportunities for using digital marketing campaign tools to help build new and existing business Date: 30th November 2012 Contents The importance of acquisition, conversion and retention tools in digital campaigns3 Different types of digital marketing campaign tools4 Acquiring new customers4 Converting Sales5 Retaining Customers6 Search Engine Marketing for Acquisition7 Website for Conversion7 Email for Retention8 Appendix9 1:1 Background to Nearlygrass9 :1 Evaluation and measurement of current Nearlygrass website11 3:1 Statistics12 Statement16 Bibliography14 The importance of acquisition, conversion and retention tools in digital campaigns Acquisition, conversion and retention tools are incredibly important in digital campaigns and enable businesses to acquire prospective customers, convert to sales and retain for future purchases. Digital marketing tools support marketing activities aimed at achieving profitable acquisition and retention of customers throughout their lifecycle (Dave Chaffey 2012 [Online]).When digital tools such as email marketing are integrated with more traditional media such as direct mail they form the basis of successful marketing campaigns. Although we are currently in a recession, the contribution of the internet to the economy is growing and will continue to grow at more than 10% annually for the next five years. By 2016 the reach is estimated to top $4. 2 trillion (Economist 2012 [Online]). 80% of households in the UK now have access to the internet with 83% of those adults aged 24-44 years old using the internet daily which is an increase of 21% since 2006 (Office for National Statistics 2012 [Online]) see fig 3. and 3. 3. If Nearlygrass wants to increase awareness of their product range then digital marketing is essential to develop a more interactive and engaging relationship with customers. The internet has made public relations public again, after years of almost exclusive focus on media. Blogs, online video, news releases, and other form of Web content let organisations communicate directly with buyers (Scott, pg 11, 2010). With a business-to-consumer website like www. nearlygrass. co. k it’s important to acquire individuals who are web savvy, convert them once they are on the website and retain or get a recommendation for the Nearlygrass range to friends and communicate about our products and services online. Different types of digital marketing campaign tools Acquiring new customers What? | How? | Pros| Cons| Search engine marketing| * SEO to optimise www. nearlygrass. co. uk * PPC campaign to drive traffic. | * If the current website can be edited in house, SEO is quick and low cost * Continually improve www. nearlygrass. o. uk by adding new, engaging content * PPC campaigns are fast to set up, amend and can be managed in house to budget. | * If not edited in house, costly and time consuming to change * Some PPC terms are costly * PPC is time consuming, requiring constant research. | Email| * Sending out cold email marketing campaigns * Include details of new content and news. | * Promotes products and drive traffic * Increase engagement and stickiness * Convert into more sample orders/enquiries and sales * Easy to personalise (Chaffey, pg 550, 2009). * Difficult to buy quality list, emails could be classed as spam * Costly to send HTML emails, unless use free service like Mail Chimp. | Online PR| * Publish press releases on relevant websites. | * Grow brand and product awareness alongside USP * Drive traffic to the website by speaking directly to customers, unfiltered by the media (Scott, pg 86, 2010). | * Lots of competitors in current marketplace doing similar things * Time consuming * Costly. | Converting Sales What? | How? | Pros| Cons| Website| * Keep information relevant * Improve sample ordering processes * Clearer calls to actions. * Offer better user experience * Increa se conversions. | * Costly to change website, especially with database and CMS| Copywriting and presentation| * Create easy to understand DIY PDF’s * Create different pages for target audience * Use Google Analytics to determine questions searchers are using to get to the site and answer in weekly blog posts. | * Helpful information is more likely to be shared across the internet on social channels like Twitter (Mashable 2008 [Online]) * Nearlygrass seen as experts in their industry. * Need support from individuals inside organisation * Uploading information is costly if the website can’t be edited in house. * Requires time and know-how. | Customer support| * Live chat facility during office hours to answer questions. | * Relatively cheap to set up * Trace and track users * Prompt conversations * Encourages engagement and enhance user’s experience. | * Requires resources to run and control * Only useful during working hours and needs those with expert knowledge to control and manage. | Retaining Customers What? | How? | Pros| Cons|Customer service| * Feedback questionnaires * SMS to alert when delivery is on way * Order confirmation emails. | * Receive valuable customer feedback * Providing better services through mobile marketing. | * Difficulty getting emails and mobile numbers * Need resources to send and process responses. | Email| * Sending post sale emails with information about installation, maintenance and add-on products. * Email customers whose surfaces are near replacement. | * Increase user experience by offering helpful advice * Up-sell products * Recommend an installer in their area * Get repeat custom. * Could be duplicating information * Need to collect emails during sales process * Need resources to manage. | Referrals| * ‘Recommend to a friend’ * Tweet/upload images to Facebook to be entered into prize draw. | * Previous customers promote Nearlygrass range * Increase social reach * Engage with new customers t hrough previous customers| * Relies heavily on customers and getting them to upload/submit images * Difficult to get convince management into investing in social media (Scott, pg 267, 2010). | Search Engine Marketing for AcquisitionSearch engine marketing is the most important tool for acquiring new customers as it is the most cost effective method for driving traffic to a website. Improvements are needed for www. nearlygrass. co. uk to be found by prospective customers through search engine marketing. If a website isn’t listed in the first few search results, that business is out of the customer’s consideration set and has no chance to make that sale to that customer. Your customers must first find you to learn about your products (Moran & Hunt, pg 20, 2008). Looking at the top ten keywords www. earlygrass. co. uk appears with a ranking 100| grass artificial| 1| 60500| >100| what is artificial grass| 1| 60500| >100| grass artificial grass| 1| 60500| >100| artificial l awns| 1| 49500| >100| synthetic lawns| 1| 49500| >100| astro turf| 0. 8| 49500| >100| grass synthetic grass| 1| 49500| >100| grass synthetic| 1| 49500| >100| synthetic grass| 1| 49500| >100| 2:4 PPC advert example Artificial Grass www. nearlygrass. co. uk/samples UK made. No Watering, No Mowing, No Hassle Get your Free Samples. 2:5 Ranking from Open Site Explorer As you can see the current website gets a low rating in terms of domain and page authority Also the site only has 3 linking root domains. This can be tracked during the project to see what affect the acquisition tools are having on the trust of the site. 2:6 Top competitor sites * www. asgoodasgrass. co. uk * www. evergreenuk. om * www. lazylawn. co. uk * www. easigrass. com 3:1 Statistics 3:2 Households with Internet Access, 1998 to 2012 Households with Internet Access, 1998 to 2012| | Â  | Year| Per cent| 1998| 9| 1999| 13| 2000| 25| 2001| 36| 2002| 42| 2003| 46| 2004| 49| 2005| 55| 2006| 57| 2007| 61| 2008| 65| 2009| 70 | 2010| 73| 2011| 77| 2012| 80| 3:3 Adults who used a computer in the last three months, by frequency of use and age group, 2006 and 2012 Â  | Â  | Â  | Â  | Â  | Â  | Â  | Â  | Â  | Â  | Â  | | | Daily| | Weekly| | Monthly| | Between 1 – 3 months| Â  | 2006| 2012| Â  | 2006| 2012| Â  | 2006| 2012| Â  | 2006| 2012| 16-24| 63| 82| | 15| 12| | 7| 2| | 3| -| 5-44| 62| 83| | 16| 10| | 4| 2| | 2| 1| 45-54| 56| 71| | 13| 14| | 5| 2| | 3| 1| 55-64| 36| 63| | 17| 13| | 5| 2| | 3| 2| 65 +| 9| 29| | 8| 11| | 3| 4| | 3| 3| All| 45| 67| Â  | 14| 12| Â  | 5| 2| Â  | 3| 1| Base: Adults (aged 16+) in Great Britain| | | | | | | | | – Data too small to display| | | | | | | | | | Bibliography Chaffey, Dave 2012 Digital marketing definition http://www. davechaffey. com/Internet-Marketing/C1-Introduction/E-marketing-Internet-markeitng-%20definition [Online] Accessed 19th September 2012Chaffey, Ellis-Chadwick, Mayer, Johnston (2009) Internet Marketing – Strategy, I mplementation and Practice Pearson Education Limited: Essex Economist 2012 How much does the internet contribute to the economies of G20 countries? http://www. economist. com/blogs/graphicdetail/2012/04/daily-chart-2 [Online] Assessed 18th September 2012 Evans, Sarah 2008 HOW TO: Build Community on Twitter http://mashable. com/2008/11/10/twitter-community/ [Online] Accessed 23rd November 2012 Moran and Hunt (2008) Search Engine Marketing, Inc. IBM Press: USA Office for National Statistics 2012 Internet Access – Households and Individuals http://www. ns. gov. uk/ons/publications/re-reference-tables. html? edition=tcm%3A77-270031 [Online] Assessed 18th September 2012 Peck, Dave (2011) Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign Wiley: USA Schachinger, Kristine 2012 How to Write Title Tags For Search Engine Optimization http://searchenginewatch. com/article/2154469/How-to-Write-Title-Tags-For-Search-Engine-Optimization [Online] Accessed 23rd November 2012 Scott, David Meerman (2010) The New Rules of Marketing & PR John Wiley & Sons: New Jersey StatementI confirm that in forwarding this assessment for marketing, I understand and have applied the CIM policies relating to word count, plagiarism and collusion for all tasks. This assignment/project is the result of my own independent work/investigation except where otherwise stated. Other sources are acknowledged in the body of the text and/or a bibliography is appended. The work that I have submitted has not previously been accepted in substance for any other award and is not concurrently submitted in candidature for any other award. Total word count: 1,315/1,200